Bombardment
It is the ‘in’ thing that every organisation, every vendor, every service provider must have its own client magazine. I regularly get a news magazine from my health insurance provider Assura. Didn’t ask for it, but I get it anyways. I get a news magazine from my car insurance Mobiliar. I get a news magazine from AXA, where my second pillar pension insurance is gaining weight. I used to get a news magazine from Primeo Energie and if you get your electricity from IWB, you’ll get a magazine from them. Every month you’ll get a Dropa magazine from the drugstore chain in your mailbox. Even if you’ve got a ‘Kein Reclame’ sticker on your mailbox. Every month, I’ll get a thick envelope from the Schweizer Evangelische Alliance in my mailbox with a magazine and a bunch of other flyers. It just goes on and on. The busier we are, the more is crammed down our mailboxes. If I would want to read them all, I have to reserve at least an hour a day to go through them. Which of course doesn’t happen. Probably you won’t read most magazines either. I can’t help but think: “All the manpower that goes into putting them together. All the expenses to produce and send them. Why? If they wouldn’t, my premium would be less, my pension would be a bit higher, my products would be a little cheaper.” Just because one company does it, doesn’t mean another company has to. I think these client magazines are an echo-chamber of marketing specialists. Perhaps they should think a bit better about the question: “how do I get the most important message across to people that are used to only read snippets of information; Facebook-size” I hope we’re doing a bit better with this Compass. If so, let us know. If not, tell us how we can do better to give you the information you really need. In the marketing bombardment of client magazines, we should reserve a special place for the Bible. Paul writes to his protégé Timothy: Every part of Scripture is God-breathed and useful one way or another—showing us truth, exposing our rebellion, correcting our mistakes, training us to live God’s way. Through the Word we are put together and shaped up for the tasks God has for us. (2 Timothy 3:16+17, The Message). I plead with you that the Bible should take a place in your life that no Assura, or whatever magazine can take in your life. Give your undivided attention to the Word of God for at least 15 minutes a day. So that we are “put together and shaped up for the tasks God has for us.” No marketing magazine can do that for us!